Forests to Fortune: A Natural Capital Solution for ESG-Aligned Employee Engagement

In a world where sustainability is becoming a strategic priority, what if companies could reward employees while restoring ecosystems and building long-term value—simultaneously?

At ITA Global, we’re proud to partner with Forests to Fortune, a bold initiative that transforms tropical hardwood reforestation into a vehicle for impact investment, employee engagement, and corporate legacy.

This isn’t just another green campaign. It’s a movement—designed to create real, measurable change.

What is Forests to Fortune?

Forests to Fortune reimagines tree ownership as a powerful asset class. Through this initiative, tropical hardwood trees—planted in Guatemala and Costa Rica—become tradable, GPS-tracked assets that appreciate in value over time while generating positive environmental and social outcomes.

This natural capital approach empowers companies to integrate sustainability into their operations while giving employees a personal stake in the planet’s future.

Benefits for Employees

^Green Ownership
Each employee can own one or more tropical hardwood trees—assets that grow in financial and ecological value.

^Personalized Impact
Trees are GPS-tagged and digitally monitored for health and growth, creating a transparent connection between ownership and real-world regeneration.

^Long-Term Financial Growth
Tropical hardwood trees can reach end values exceeding $9,000 each, offering an alternative path to wealth creation through nature.

^Emotional & Legacy Value
Employees become part of a living, breathing initiative—contributing to reforestation, carbon capture, and biodiversity restoration in critical regions.

ESG Alignment & Corporate Value

Environmental Impact

• Restores degraded land

• Sequesters carbon at scale

• Enhances biodiversity in tropical regions

Social Contribution

• Empowers local communities with jobs and fair wages

• Supports regenerative agriculture and education

• Strengthens rural economies

Governance & Transparency

• Traceable ownership through legal contracts

• Digital tracking and reporting tools

• Optional risk protection (insurance, force majeure clauses)

How Companies Can Integrate the Program

1. Launch an Internal Tree Ownership Program
Offer trees as part of onboarding, milestone celebrations, team rewards, or performance bonuses.

2. Enable Tree Gifting or Matching
Allow employees to purchase trees with company matching or gift them as part of peer recognition programs.

3. Integrate with ESG & CSR Reporting
Use data from Forests to Fortune to report on key environmental metrics—carbon offsetting, biodiversity gains, and social impact.

4. Amplify Your Story
Include your tree ownership and reforestation impact in branding campaigns, investor updates, and recruitment initiatives.

🌍 Why It Matters

We are entering a new era of regenerative business—where profit, purpose, and planet are interconnected. As the corporate world moves beyond sustainability buzzwords, programs like Forests to Fortune offer a rare opportunity to deliver:

• Real employee engagement

• Tangible ESG performance

• Long-term financial and ecological returns

This isn’t charity—it’s strategy. And it’s rooted in the power of nature.

💡 Ready to Align Purpose with Performance?

Explore how your company can integrate Forests to Fortune through incentive travel or custom programs:
👉 Discover the Impact Incentive Tour to Guatemala

Together, we can turn environmental stewardship into a lasting legacy—one tree at a time.

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